Our Story
From a small manufacturing unit to a trusted name in personal care — discover the journey of Surele.
Crafting Excellence Since Years
Founded in Nashik, Maharashtra, Surele began with a simple vision — to create premium quality personal care and home products that families can trust. Over the years, we have grown from a small manufacturing unit into a comprehensive product company serving customers across India and internationally.
Our commitment to quality, innovation, and customer satisfaction has been the cornerstone of our success. Today, with over 50 product SKUs across cosmetics, ayurvedic wellness, and home care, Surele continues to deliver products that make a difference in everyday life.
We are FDA approved, ISO certified, and GMP compliant — ensuring that every product that leaves our facility meets the highest standards of quality and safety.
Mr. Swapnil Lohakare
Founder & CEO, Swapnil Healthcare
With a passion for quality and innovation, our founder established Surele with the vision of making premium personal care and home care products accessible to every Indian household. Under his dynamic leadership, the company has expanded its product range to over 50 SKUs, achieved key international certifications, and successfully begun exporting to multiple countries across the globe.
Our commitment to pure ingredients, state-of-the-art manufacturing, and strict quality control continues to drive the brand's success as we grow to serve new global markets.
Mission & Vision
Our Mission
To deliver premium quality personal care and home products that enhance everyday living, using the finest ingredients and modern manufacturing processes. We strive to make quality accessible while maintaining the highest standards of safety and efficacy.
Our Vision
To become India's most trusted name in personal care and home products, expanding our reach globally while maintaining uncompromising quality. We envision a future where Surele products are a household staple across continents.
What Drives Us
Quality First
Every product undergoes rigorous quality testing before reaching our customers.
Natural Care
We use natural, herbal, and ayurvedic ingredients wherever possible for gentle care.
Customer Focus
Our customers are at the heart of everything we do — from formulation to packaging.
Global Standards
We maintain international quality standards with FDA, ISO, and GMP certifications.
Want to Know More?
Get in touch with us to learn more about our products, manufacturing capabilities, and partnership opportunities.